How to Win in an Omnichannel World – David Bell
Prof. Bell defines the omnichannel and how to win in an omnichannel world considering the two key components of a distribution channel: delivering information to the customer and control all areas of fulfillment. Omnichannel is entails information and fulfillment both offline or online. You will review four case histories in order to understand how to best reach the consumer and grow your share of the business.
What will you learn?
– What Is Omnichannel
– Omnichannel’s Main Functions
– Analyze four Case Histories
– Understanding Omnichannel Metrics
– Creating the Best Omnichannel Strategy Based On Your Product Category
- Lectures 0
- Quizzes 0
- Language English
- Students 0
- Assessments Yes
Professor Bell is the Xinmei Zhang and Yogge Dai Professor at the Wharton Business School of the University of Pennsylvania, and Academic Director for Wharton’s Advanced Management Program. He developed Wharton’s first course on Digital Marketing and Electronic Commerce. Professor Bell is an expert in consumer shopping behavior and his current research is published in all of the premier academic marketing journals. He speaks globally on e-commerce and digital.