Zara Pop-Up Cafe Station, Tower of Piraeus Athens by Wozere Studio
May 23, 2024
Zara has expanded its presence to Athens with a new store in the iconic Tower of Piraeus, Greece’s second tallest building. To celebrate the opening, Zara collaborated with Madrid-based Wozere …
Why Frasers Group Shuttered Matchesfashion
March 8, 2024
Frasers Group is putting Matchesfashion into administration, just over two months after the retail giant acquired the struggling luxury e-tailer for £52 million ($66.6 million), The Business of Fashion has …
Grocery store introduces ‘slow checkout lane’ for people who enjoy talking in line
January 6, 2024
It’s no secret that people always seem to be in a hurry these days. At work, people are monitored and pressured by daily targets and deadlines, and this programming often carries over …
Walmart Presses Play on the Holidays With Shoppable Commerce Commercials
December 6, 2023
Everyone loves a good rom-com, especially around the holidays. Walmart is tapping into this trend by launching a shoppable commerce campaign called “Add to Heart.” The 23-part romantic comedy commercial …
Is AI the Next Frontier for Macy’s New CMO?
December 1, 2023
Macy’s has named a new chief marketing officer, tapping Sharon Otterman for the role. Otterman will be spearheading the company’s strategic marketing, brand activations, content planning, visual merchandising, media strategy, …
We just got a first look at McDonald’s secretive new spinoff restaurant, CosMc’s
November 27, 2023
We know just a bit more about CosMc’s, McDonald’s super-secret new restaurant concept based on an obscure McDonaldland character from the late ’80s. The spinoff restaurant is the latest nostalgia …
Amazon’s Black Friday football was a hyper-consumerist rout
November 25, 2023
It’s 2:50 p.m., 10 minutes before Amazon’s airing of the first-ever Black Friday football game. The corporation is airing a minute-long spot. At first glance, it’s a classic holiday ad: …
Starbucks China Coffee Innovation Park: Now Roasting
November 20, 2023
Starbucks today announced the eagerly anticipated opening of its China Coffee Innovation Park (CIP), fulfilling its scaled vertical integration ‘from bean-to-cup’ across one market – a first for the company …
Crate & Barrel launches first virtual store, an immersive re-creation of NYC flagship
November 17, 2023
The fully shoppable offering takes the form of Crate & Barrel’s new flagship in New York City’s Flatiron neighbourhood. This opened yesterday at 881 Broadway, and features animations and interactive …
Report Recap: How Value Systems In The Luxury Market Are Shifting
November 16, 2023
Presented in Milan last Tuesday, The Altagamma-Bain Worldwide Luxury Market Monitor 2023 reveals an appetite for experience-led and purpose-driven brands, with spaces to match. Despite uncertain macroeconomic and geopolitical conditions, …